Investing in the future
of consumer tech
Multum Ventures partners with ambitious founders building consumer-oriented products and services from pre-seed to Series A.
Based in Stockholm · Investing across Europe
Investment Focus
We partner with ambitious founders building the next generation of consumer technology
Sectors
B2C consumer online services and applications with scalable business models
Stages
Pre-seed to Series A.
Geography
Europe-focused with a preference for Nordic and Baltic markets
What We Look For
Exceptional founding teams with domain expertise
Products solving real consumer pain points
Clear path to product-market fit and scalability
Portfolio
We're proud to partner with exceptional founders building category-defining consumer companies
+ 12 more
About
Meet the founder behind Multum Ventures
Peter Alvarsson
Two‑time Unicorn CTO
Product‑driven tech leader and investor. Former CPTO at Doktor.se (0 → 1M patients, IPO‑ready) and CTO at Storytel (IPO, M&A, international expansion). Founder/CEO of Headweb (acq.). Today he partners with founders on product, platform and org to help companies scale with speed and discipline.
Selected Highlights
- •CPTO at Doktor.se — first CPTO; scaled the digi‑physical service from 0 → 1M patients; built product and platform architecture; part of IPO‑readiness journey.
- •CTO at Storytel — transformed the platform and org during hyper‑growth; expanded internationally; supported M&A and public listing; led special projects incl. Storytel Reader.
- •Founder & CEO at Headweb — built the Nordics’ largest VOD service; multiple “Best Entertainment Service” awards; acquired in 2014.
- •Investor/Advisor — LP in The Nordic Web Ventures Fund; LP in the SSE Ventures Fund; Board member & investor at Beatly; angel in Greenely.